about

Urban Creative was created to help real estate professionals stand out in a crowded digital market.

Built on innovation, quality, and efficiency, the agency quickly became known for delivering high-end photography, cinematic video, and strategic marketing solutions tailored to South Australia’s property scene.

What sets Urban Creative apart is its luxury aesthetic, data-driven campaigns, and personal branding support for agents—combined with cutting-edge tools like drones, 3D tours, and AI editing.

With over 6,000 properties photographed, Matthew’s vision is to make Urban Creative the go-to name in South Australian real estate marketing.

And we’re just getting started.

MATTHEW NORRIS

BUSINESS OWNER | PHOTOGRAPHER

Matthew Norris is the Director of Urban Creative, a real estate marketing studio based in Adelaide, South Australia. With over 8 years of experience in the property industry, Matthew has built a reputation for delivering high-quality marketing solutions that help agents stand out and sell with confidence.

He began his career working full-time as a real estate sales agent, assisting in the sale of over 200 properties. Through that experience, he developed a strong understanding of what agents truly need from their marketing partners—not just good photos, but fast, reliable service and content that actually helps convert buyers.

After stepping away from sales, Matthew launched M21 Studios, a media business that went on to service over 40 agents across South Australia. This hands-on experience led to the creation of Urban Creative, a more focused and refined brand designed to offer a better product, a smoother experience, and a higher level of service to Adelaide's top-performing agents.

Today, Urban Creative is trusted by more than 30 agencies and delivers standout photography, cinematic video, drone imagery, floorplans, and virtual styling. Matthew remains closely involved in every project, ensuring that each listing is presented with care, consistency, and creative flair.