The Urban Story
Urban Creative was built with one clear purpose:
To help serious real estate professionals dominate in an increasingly crowded digital market.
From day one, the focus has been on innovation, speed, and uncompromising quality.
Today, Urban Creative is recognised as one of South Australia’s leading real estate marketing agencies, delivering high-end photography, cinematic video, and conversion-focused marketing systems that don’t just look good, but perform.
What truly sets Urban Creative apart is its aesthetic paired with a strategic, data-driven approach. Every shoot, every video, and every campaign is designed to position agents as premium operators in their market.
Beyond property marketing, Urban Creative supports agents with personal branding that builds authority, trust, and recognition long before a listing appointment begins.
Powered by industry-leading technology including drones, immersive 3D tours, advanced AI editing, and streamlined delivery systems, Urban Creative consistently raises the standard for how property is presented and marketed across South Australia.
With over 6,500 properties marketed and photographed, Urban Creative isn’t just another media provider, it’s a growth partner for ambitious agents who want to win more listings, attract better buyers, and stand out as market leaders themselves.
If you’re ready to elevate your brand, outperform your competitors, and align with an agency that sets the pace for the industry, Urban Creative is the team agents trust to deliver.
Matthew Norris
Business Owner | Photographer | Videographer
Dip. of Property (Agency Management)
Is the Director of Urban Creative, a real estate marketing studio based in Adelaide, South Australia. With over 8 years of experience in the property industry, Matthew has built a reputation for delivering high-quality marketing solutions that help agents stand out and sell with confidence.
He began his career working full-time as a real estate sales agent, assisting in the sale of over 200 properties. Through that experience, he developed a strong understanding of what agents truly need from their marketing partners—not just good photos, but fast, reliable service and content that actually helps convert buyers.
After stepping away from sales, Matthew launched M21 Studios, a media business that went on to service over 40 agents across South Australia. This hands-on experience led to the creation of Urban Creative, a more focused and refined brand designed to offer a better product, a smoother experience, and a higher level of service to Adelaide's top-performing agents.
Today, Urban Creative is trusted by many agencies and delivers standout photography, cinematic video, drone imagery, floorplans, and virtual styling. Matthew remains closely involved in every project, ensuring that each listing is presented with care, consistency, and creative flair.
Other information
Matthew is also a Licenced Land Agent & Auctionner (Non-Practicing) has a National Police Clearance Check completed and has complete Commercial Drone Approval for Operations from CASA.
