Close-up of a man's face wearing glasses, dressed in a black shirt, with a plain gray background. The words 'urban creative' are written in white at the bottom right corner.

Meet Matthew Norris

Property marketing, from someone who understands the entire campaign.

Urban Creative was created by Matthew Norris with a simple idea: property marketing should be more than just taking a few good photos.

Matthew brings a perspective that is uncommon in the property media industry. Before becoming a property photographer, he worked in real estate for several years and assisted in the sale of more than 200 properties. That experience gave him first-hand insight into what happens behind the scenes of a property campaign, from winning the listing and preparing the property, through to launching the campaign and ultimately achieving the best possible result.

That understanding shapes everything Matthew does today.

He knows what agents need. He understands what vendors expect. Most importantly, he understands that the quality, consistency and timing of your marketing can have a real impact on your reputation and your results.

Everything you need. Directly from Matthew.

Urban Creative isn't built around a high-volume, cookie-cutter model.

When you book Urban Creative, you deal directly with Matthew.

That means you're not assigned a different photographer every time. Matthew gets to know you, your brand and the way you like to market your properties.

He can manage almost every visual element of a property campaign, including professional photography, floorplans, drone photography and video, property video and more.

Instead of coordinating multiple contractors and trying to bring different elements of a campaign together, you have one person, one point of contact and one consistent standard from start to finish.

That personal approach is at the heart of Urban Creative.

Matthew understands attention.

Alongside building Urban Creative, Matthew has also built a successful personal social media brand from the ground up, growing an audience of more than 20,000 followers and generating more than 4 million views online. Check it out here

That experience has given Matthew a genuine understanding of what makes people stop scrolling, watch, engage and remember content.

And that matters when you're marketing property.

Because great property marketing isn't simply about making something look good. It's about getting attention.

Every image, video and piece of content has a job, to make someone stop, take notice and want to know more about the property.

Experience that shows.

Matthew has now photographed and marketed more than 6,500 properties and produced thousands of videos.

But the goal isn't simply to add another property to the tally. It's to make every campaign better. To make the process easier for agents. To deliver marketing that reflects the quality of the property.

And to give every client the confidence that when they book Urban Creative, they know exactly who is turning up.

Matthew.

That's the difference.

The Urban Creative Advantage

Green infographic showing the number of properties photographed, videos produced, rooms virtually styled, and drone flights conducted, with icons representing a house, video camera, rooms, and drone.
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I couldn’t be happier with the results. The quality of the photos is consistently excellent—bright, sharp, and really designed to showcase each property at its best.

Matt’s attention to detail and ability to bring ideas to life is something we highly value, not only for our own projects but also for our clients. He is always accommodating, easy to work with, and committed to delivering high-quality results every time.

Even when we are unable to be on site ourselves, we have full trust in Matt to represent our business professionally and ensure our clients are looked after.

Matt and his team are transparent and very easy to deal with. Very happy with the results and will definitely continue to use and recommend.

Matthew operates a wonderful, hands on, photography and video business. He is a delight to work with, innovative, and creative.

Matt is extremely professional, reliable and easy to work with. He consistently delivers high-quality photos quickly and is always accommodating to our needs.