Meet Matthew Norris: The Vision Behind Urban Creative
In the world of real estate marketing, standing out requires more than just high-quality visuals—it demands innovation, expertise, and a deep understanding of the industry. Matthew Norris, the director of Urban Creative, brings all of these elements together, redefining how properties are presented to the market. With years of experience in real estate media production, Matthew has built a reputation for delivering premium marketing solutions that help agents, developers, and vendors achieve outstanding results.
A Passion for High-Impact Property Marketing
Matthew’s journey in real estate media began with a simple but powerful belief: exceptional marketing drives better sales outcomes. He recognized early on that standard photography and videos weren’t enough in a competitive market. Buyers crave immersive experiences, and sellers need marketing that elevates their property’s perceived value. This insight led him to develop a comprehensive suite of services that go beyond traditional visuals, including bespoke photography, cinematic video, 3D Matterport tours, aerial drone imaging, and high-end BLACKBOOK productions.
A Bespoke Approach to Every Client
What sets Matthew apart is his hands-on, tailored approach. Unlike large agencies that send out a different photographer for every job, Matthew personally understands each client’s needs and ensures consistency in quality. Whether working with top-tier agents selling multi-million-dollar homes or boutique agencies looking for a competitive edge, his commitment to detail and personalized service remains the same.
Industry Expertise and Innovation
As a fully licensed and insured drone operator, Matthew also ensures that Urban Creative meets all industry standards for aerial photography and videography. His work is not just about capturing images—it’s about storytelling, crafting a narrative that resonates with buyers and creates an emotional connection to the property.
Shaping the Future of Real Estate Marketing
Under Matthew’s leadership, Urban Creative has become a go-to name in premium real estate marketing, trusted by leading agents and developers. His relentless pursuit of excellence, cutting-edge techniques, and commitment to client success continue to set new benchmarks in the industry.
For those looking to elevate their real estate marketing, Matthew Norris and Urban Creative offer the expertise, innovation, and quality needed to make every listing truly stand out.
Drone & Aerial Photography in Real Estate Marketing
Aerial photography has transformed the way properties are marketed, offering breathtaking perspectives that traditional ground-level photography simply can’t capture. Whether showcasing expansive estates, premium locations, or unique architectural features, drone imagery provides an unmatched vantage point that enhances a property’s appeal and attracts serious buyers.
1. Showcasing the Full Scope of a Property
Drone photography is the best way to highlight a property’s size, layout, and surroundings. It allows buyers to see key features like landscaped gardens, pools, outdoor entertaining areas, and even the neighborhood’s proximity to parks, schools, or waterfronts. This perspective gives buyers a more comprehensive understanding of the property before they visit in person.
2. Creating Eye-Catching Marketing Content
Aerial images and videos instantly elevate a listing, making it stand out in a competitive market. High-quality drone footage adds a premium, cinematic feel to property marketing, capturing attention on listing websites, social media, and digital ads. Properties with aerial images are proven to generate more interest and engagement than those without.
3. Enhancing Luxury and High-End Listings
For premium properties, aerial photography is a must. It reinforces exclusivity, grandeur, and lifestyle appeal, offering buyers a striking first impression. Sweeping aerial shots can showcase stunning coastal views, rolling acreage, or an estate’s impressive scale, positioning the property as a rare and valuable opportunity.
4. Industry-Approved, Legal, and Insured
At Urban Creative, we are fully approved and insured to operate drones commercially, ensuring all aerial photography is conducted legally and safely. We strictly adhere to industry laws and CASA (Civil Aviation Safety Authority) regulations, providing professional, compliant drone services for real estate marketing.
5. A Competitive Edge in Selling Faster
Buyers appreciate a well-presented listing, and aerial visuals create an emotional impact that drives faster inquiries and stronger offers. With real estate moving increasingly online, properties with high-quality drone footage have a distinct advantage.
For a professional, compliant, and visually stunning approach to property marketing, Urban Creative’s aerial photography services provide the ultimate edge.
The Power of Property Videos in Real Estate Marketing
In a fast-paced digital world, video content has become a game-changer in real estate marketing. While high-quality photography is essential, property videos take engagement to the next level—offering an immersive, dynamic experience that captivates buyers and showcases a home in ways that static images cannot.
1. Capturing Attention in a Crowded Market
With thousands of listings competing for attention, a well-produced property video makes a home stand out. Video content is more engaging than photos alone, keeping potential buyers interested for longer and increasing the likelihood of inquiries.
2. Showcasing the Home’s Flow and Lifestyle
Unlike photos, which capture individual rooms, a video seamlessly guides viewers through the property, providing a sense of flow and spatial connection. This allows buyers to better understand the layout and visualize themselves in the space. Well-crafted footage highlights key selling points, from high-end finishes to stunning views, in a way that static images can’t.
3. Creating an Emotional Connection
A compelling property video does more than just show a home—it tells a story. With carefully chosen angles, smooth cinematic movement, and background music, a video evokes emotion and helps buyers form a deeper connection to the property before they even step inside.
4. Reaching a Wider Audience Across Platforms
Video content performs exceptionally well on social media and online platforms. From Instagram Reels and Facebook ads to property listing websites, a well-optimized video increases visibility, drives engagement, and attracts serious buyers.
5. Faster Sales and Higher Perceived Value
Studies show that listings with professional videos receive more inquiries and sell faster than those without. A polished, high-quality video elevates the perceived value of a property, helping sellers justify premium pricing.
In today’s market, property videos are no longer just an extra—they’re an essential tool for real estate success. Investing in professional videography ensures your listing gets the attention it deserves and connects with buyers in the most impactful way possible.
The Benefits of Professional Real Estate Photography
In today’s competitive property market, first impressions matter more than ever. With most buyers beginning their search online, high-quality real estate photography is essential for capturing attention and generating interest. Whether selling a family home, an investment property, or a luxury estate, professional photography can make all the difference in securing strong buyer engagement and maximizing the sale price.
1. Capturing Attention and Driving Interest
Professional photography ensures that a property stands out in crowded online listings. High-resolution images, expert composition, and optimal lighting create visually compelling content that attracts more clicks and inquiries. Listings with professional photos receive significantly more views than those with amateur images.
2. Showcasing the Property in its Best Light
A skilled real estate photographer understands how to highlight a home’s best features while downplaying any less desirable aspects. Through carefully composed shots, wide-angle lenses, and strategic lighting, they create inviting, well-balanced images that make spaces appear bright, spacious, and appealing.
3. Creating an Emotional Connection
Great real estate photography doesn’t just document a property—it tells a story. Buyers can visualize themselves living in the home, picturing cozy evenings in the living room or entertaining in the outdoor space. This emotional connection increases the likelihood of a buyer taking the next step.
4. Faster Sales and Higher Prices
Studies show that properties marketed with professional photography sell faster and often at higher prices. High-quality visuals attract serious buyers, create a sense of desirability, and justify a premium price point.
5. Enhancing Marketing Across Platforms
From online listings and social media to brochures and print advertisements, stunning images make marketing materials more impactful. Professional photography ensures consistency across all platforms, reinforcing a strong brand image for real estate agents and vendors.
Investing in professional real estate photography is one of the most effective ways to maximize a property’s potential and achieve the best possible sales outcome.